WhatsApp suggested on Monday that customers would soon see adverts within certain portions of the service. This move comes as Meta Platforms, the parent business, looks for new methods to generate cash from its billions of users. The advertising will only appear on the Updates tab, which is used by about 1.5 billion users per day, ensuring that personal chat spaces remain ad-free. WhatsApp informed users in a blog post that the personal messaging experience will not change, emphasizing that personal messages, calls, and status updates are end-to-end encrypted and will not be utilized for advertising purposes.
This is a huge shift for WhatsApp, which was launched in 2009 by Jan Koum and Brian Acton, who promised to keep it free of adverts. After Facebook purchased WhatsApp in 2014, both founders left a few years later, leaving Meta to explore methods to monetise the software.
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WhatsApp stated that adverts will be targeted based on a variety of variables, including age, geographic area, language preferences, channels users follow within the app, and interactions with the ads. Importantly, the app stated that it will not use personal messages, calls, or group memberships to customize adverts to specific users.
In addition to this new advertising campaign, WhatsApp offered two more features aimed at monetization: Channels will be able to charge users a monthly subscription fee for exclusive updates, and business owners can pay to boost their channel’s exposure in order to attract new followers.
Advertising generates the majority of Meta’s revenue; in 2025, the company’s revenue will be USD 164.5 billion, with ad revenues accounting for USD 160.6 billion of that total.
WhatsApp has introduced a number of new capabilities to make status updates more interesting and expressive
Meanwhile, WhatsApp has introduced a number of new capabilities to make status updates more interesting and expressive. The addition of music stickers, interactive tools, and layout collages transforms plain updates into spectacular stories. By doing so, the Status section expands beyond just transitory photographs or text entries, encouraging people to share larger experiences.
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